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Browsing Gordon Institute of Business Science (GIBS) by Subject "Behavioural intention (BI)"

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Customer satisfaction/delight and behavioural intentions of cell phone network customers – an emerging market perspective

Roberts-Lombard, Mornay; Petzer, Daniël Johannes (Emerald, 2018)

PURPOSE : This study aims to investigate the extent to which the satisfaction/delight experienced by customers of cell phone network service providers is influenced by their perceptions of the networks’ employee service ...

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