Browsing Gordon Institute of Business Science (GIBS) by Subject "Base of the pyramid"

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Can the base of the pyramid twin goals of profit and improved welfare be achieved?

Mitchelson, Marcel Earl (University of Pretoria, 2012-09-27)

Do companies that are involved in ventures at the bottom of the pyramid (BOP) achieve both profit and an increase in the welfare of the poor as proposed by Prahalad and Hart (2002), or is there is a trade-off between profit ...
Mobile banking: innovation for the poor

Ismail, Tashmia; Masinge, Khumbula (Adonis & Abbey, 2012)

Access to, and the cost of, mainstream financial services act as a barrier to financial inclusion for many in the developing world. The convergence of banking services with mobile technologies means however that users are ...
The propensity to adopt mobile banking among the unbanked at the base of the pyramid in South Africa

Machena, Wadzanai Cheryl (University of Pretoria, 2012-06-19)

The increasing mobile penetration rates in Africa provide an interesting opportunity to mitigate financial exclusion on the continent. Through mobile phone applications that provide an electronic store of value that sits ...

Now showing items 1-3 of 3

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