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Browsing Gordon Institute of Business Science (GIBS) by Postgraduate "Pienaar, Nico"

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The role relationship benefits have on customer equity in the business-to-business environment

Pienaar, Nico (University of Pretoria, 2013)

This study aims to extend previous research studies investigating drivers of customer equity in a business-to-business environment. The study also aims to address the role of relationship benefits on customer equity in ...

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