Browsing Gordon Institute of Business Science (GIBS) by Postgraduate "Ndlovu, Sibongile"

Browsing Gordon Institute of Business Science (GIBS) by Postgraduate "Ndlovu, Sibongile"

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  • Location-based marketing in low-income markets 
    Ndlovu, Sibongile (University of Pretoria, 2013)
    This study explored the use of location-based marketing to minimize the effect of poverty penalty often experienced by the low-income consumers. Poverty penalty is a phenomenon that explains why the low-income consumer pay ...