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Browsing Gordon Institute of Business Science (GIBS) by Postgraduate "Geldenhuys, Janine"

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Building an experimentation process model for financial institutions developing personal finance products for the bottom of the pyramid

Geldenhuys, Janine (University of Pretoria, 2010-05-26)

Traditional financial institutions in South Africa have experienced difficulty in trying to bring the benefits of the formal, first world economy to the unbanked and underbanked markets that constitute the bottom of the ...

Now showing items 1-1 of 1

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