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Browsing Gordon Institute of Business Science (GIBS) by Postgraduate "Gathimba, Allan"

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From gateway country to the region : a review of South African, developed country and Kenyan multinational enterprises expansion into East Africa

Gathimba, Allan (University of Pretoria, 2017)

The evolving business landscape has witnessed an ever-increasing participation of multinational corporations from emerging markets (BRICS) and more recently multinationals from lesser-developed countries. Given their diverse ...

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