- UPSpace Home
- →
- Gordon Institute of Business Science (GIBS)
- →
- Browsing Gordon Institute of Business Science (GIBS) by Postgraduate
JavaScript is disabled for your browser. Some features of this site may not work without it.
Browsing Gordon Institute of Business Science (GIBS) by Postgraduate "Fourie, Sonja"
Now showing items 1-1 of 1
-
Customer perceived benefits and loyalty programme effectiveness in the financial services industry (University of Pretoria, 2018)The effectiveness of loyalty programmes continues to be questioned, especially as their cost to firms increase together with their adoption rate across industries worldwide. Given the divergent industry specific findings ...
Now showing items 1-1 of 1