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Browsing Gordon Institute of Business Science (GIBS) by Postgraduate "Anniroot, Justin"

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The impact of new partners entering partnership loyalty programmes on customer acquisition and retention

Anniroot, Justin (University of Pretoria, 2015)

The aim of the research is to determine how the entry of a partner into a partnership loyalty programme affects customer acquisition and retention for the new partner and existing partners. This research addresses the gap ...

Now showing items 1-1 of 1

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