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Browsing Gordon Institute of Business Science (GIBS) by Author "Williams, Elizabeth"

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Respect as a factor influencing the value proposition for low income consumers

Williams, Elizabeth (University of Pretoria, 2013)

The purpose of this study was to explore the interaction between respect or disrespect and the customer value proposition, including identifying experiences of respect or disrespect, within the context of low income ...

Now showing items 1-1 of 1

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