Browsing Gordon Institute of Business Science (GIBS) by Author "Thornton, Sabrina C."

Browsing Gordon Institute of Business Science (GIBS) by Author "Thornton, Sabrina C."

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  • Editorial : Qualitative research in business marketing management 
    Lindgreen, Adam; Di Benedetto, C. Anthony; Thornton, Sabrina C.; Geersbro, Jens (Elsevier, 2021-10)
    By investigating the development, extent, and nature of qualitative research published in Industrial Marketing Management (IMM) over a recent decade, 2008–2017, we seek to offer an insightful review of its geographical ...