Browsing Gordon Institute of Business Science (GIBS) by Author "Thobejane, Letlhogonolo"

Browsing Gordon Institute of Business Science (GIBS) by Author "Thobejane, Letlhogonolo"

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  • Consistency and standardization of service brands in a franchise system 
    Thobejane, Letlhogonolo (University of Pretoria, 2017)
    Franchising has proved to be one of the fastest growing business model with a high success rate and an emerging means of supporting economic growth. With this success has come increasing competition. Product and service ...