Browsing Gordon Institute of Business Science (GIBS) by Author "Thamanna, Mahenndran"

Browsing Gordon Institute of Business Science (GIBS) by Author "Thamanna, Mahenndran"

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  • The effectiveness of a loyalty programme across income segments 
    Thamanna, Mahenndran (University of Pretoria, 2015)
    Increased focus on customer relationship management in retail industries has resulted in a growing trend of the use of loyalty programmes to influence customer behaviour. Currently loyalty programmes often fail to return ...