Browsing Gordon Institute of Business Science (GIBS) by Author "Thakoor, Priya"

Browsing Gordon Institute of Business Science (GIBS) by Author "Thakoor, Priya"

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  • Business models of non-MNC firms serving the BoP in South Africa 
    Thakoor, Priya (University of Pretoria, 2012)
    As firms intend on entering low-income markets as a result of stagnation in developed economies, they face numerous organisational barriers within their firms and external that hinder entry and ensure continued success in ...