Browsing Gordon Institute of Business Science (GIBS) by Author "Ranku, Mmenyana"

Browsing Gordon Institute of Business Science (GIBS) by Author "Ranku, Mmenyana"

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  • The relationship between market share and new product launch in FMCG 
    Ranku, Mmenyana (University of Pretoria, 2010-07-08)
    Research has shown that firms within the fast-moving consumer goods (FMCG) sector are innovating and launching new products to sustain and enhance market share. For innovation to be successfully launched and supported, ...