Browsing Gordon Institute of Business Science (GIBS) by Author "Ramathe, Jacob"

Browsing Gordon Institute of Business Science (GIBS) by Author "Ramathe, Jacob"

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  • The antecedents of customer experience in retail banking 
    Ramathe, Jacob (University of Pretoria, 2010)
    Customer experience in retail banking has become a key source of differentiation. Increased competition in the financial services industry and the global financial crisis caused financial institutions to find themselves ...