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Browsing Gordon Institute of Business Science (GIBS) by Author "Orleow, Lisa"

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The impact of inter-organisational trust dimensions on first time purchase intent in professional services

Orleow, Lisa (University of Pretoria, 2010-07-08)

Business to business trust is topical, and the decision to outsource noncore professional services is gaining momentum. This study sought to understand the role of trust in the selection of a first time professional services ...

Now showing items 1-1 of 1

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