Ofori, Kwame Simpe; Anyigba, Hod; Adeola, Ogechi; Junwu, Chai; Osakwe, Christian Nedu; David-West, Olayinka
(Emerald, 2022-07)
PURPOSE : Despite the perceived role of customer value in post-adoption behaviour in the context of ride-hailing apps such as Uber, there has been limited research on the subject. This paper seeks to enrich the understanding ...