Browsing Gordon Institute of Business Science (GIBS) by Author "Macdonald, Clinton"

Browsing Gordon Institute of Business Science (GIBS) by Author "Macdonald, Clinton"

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  • Managing the dilemma of balancing revenue growth and cost containment 
    Macdonald, Clinton (University of Pretoria, 2015)
    The primary objective of any profit-driven organisation is to maximise the share of the economic value or profit it generates. Conventional business theory asserts that this can be achieved by either increasing sales ...