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Browsing Gordon Institute of Business Science (GIBS) by Author "Mabaso, Boitumelo"
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Mabaso, Boitumelo
(University of Pretoria, 2024-04-17)
Context and Objective: This study examined green purchase behaviour within a sample of 189 millennials in South Africa having a relatively high standard of living, namely living standard measure (LSM 8) and above, with the ...