Kwarteng, Michael Adu; Ntsiful, Alex; Osakwe, Christian Nedu; Jibril, Abdul Bashiru; Chovancova, Miloslava(Wiley, 2023-03)
This study develops and validates a model, based on personal cultural values theory and psychological research, in relation to technology adoption. The model focuses specifically on the future use of on-demand air mobility ...
Osakwe, Christian Nedu; Ogunmokun, Oluwatobi A.; Adeola, Ogechi; Jibril, Abdul Bashiru(Wiley, 2024-05)
Firms and their managers have long been concerned with encouraging customers to take on an active role in their marketing research activities. The critical question for these firms is how to foster collaboration with ...
