Browsing Gordon Institute of Business Science (GIBS) by Author "Goldman, Michael Maurice"

Browsing Gordon Institute of Business Science (GIBS) by Author "Goldman, Michael Maurice"

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  • Building a strong corporate ethical identity : key findings from suppliers 
    Kleyn, Nicola Susan; Abratt, Russell; Chipp, Kerry; Goldman, Michael Maurice (University of California Press, 2012)
    The building of Corporate Ethical Identity, a process referred to as “ethicalization,” is an important strategic imperative and represents an integral part of a firm’s attempts to build a strong corporate identity across ...
  • Collaborative consumption sport hosting : value and consumption constraints 
    Goldman, Michael Maurice; Brown, Brandon; Schwarz, Eric C. (Emerald, 2022-01)
    PURPOSE : The purpose of this paper is to find evidence of the benefits and constraints of collaborative consumption experiences by investigating the perceptions of hosts and visitors that attended professional regular ...
  • Designing for loyalty programme effectiveness in the financial services industry 
    Fourie, Sonja; Goldman, Michael Maurice; McCall, Michael (Springer, 2023-09)
    This study extends and tests a model determining how customer perceived benefits affect perceived relationship investment and brand relationship quality as mediators to behavioural and attitudinal loyalty with type and ...
  • The function of sport fan identity in seeking optimal psychological distinctiveness 
    Goldman, Michael Maurice (University of Pretoria, 2014)
    This research focuses on the function of sport fan identity in seeking optimal psychological distinctiveness. The purpose of the study was to investigate the mechanisms through which sport fans balance the psychological ...
  • Post-crisis sports marketing business model shifts 
    Goldman, Michael Maurice (University of Primorska, 2011)
    The impact of economic recessions on business strategy and marketing has recently received increased research attention. However, these contributions are limited, especially with respect to sports marketing businesses ...
  • Rebooting content : broadcasting sport and esports to homes during COVID-19 
    Goldman, Michael Maurice; Hedlund, David P. (Human Kinetics, 2020-09)
    Beginning in early March 2020, sport in the United States entered an unprecedented period of hiatus due to the COVID-19 pandemic. The postponement, suspension, and cancellation of live sporting events impacted every ...
  • Rebranding : the effect of team name changes on club revenue 
    Agha, Nola; Goldman, Michael Maurice; Dixon, Jess C. (Taylor and Francis, 2016-08)
    RESEARCH QUESTION : The purpose of this study is to explore the financial effect of four types of team name changes, three of which have not been previously studied. We do so in the context of development leagues where ...
  • The relationship between sports sponsorships and corporate financial returns in South Africa 
    Blake, Julian; Fourie, Sonja; Goldman, Michael Maurice (Emerald, 2019-02)
    PURPOSE : Sponsorship is a major contributor to income in the South African sports arena, and is a critical component allowing sports unions to remain financially viable and sustainable. Sports sponsoring companies, however, ...
  • Sportainment : changing the pace of limited-overs cricket in South Africa 
    Goldman, Michael Maurice; Johns, Kate (Emerald, 2009)
    PURPOSE: The purpose of this study is to document and analyse Standard Bank of South Africa's sponsorship of Standard Bank Pro20 Cricket as a case study of effective cricket, stadium and broadcast sponsorship activation. ...
  • What they really think : resolving methodological issues in supply chain ethics research 
    Chipp, Kerry; Goldman, Michael Maurice; Kleyn, Nicola Susan (University of Johannesburg, Department of Business Management, 2007)
    PURPOSE: The aim of this paper is to further the theory and strengthen methodological approaches to the role of ethics in buyer-seller relationships. The paper explores opportunities to enhance response rates, validity and ...