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Browsing Gordon Institute of Business Science (GIBS) by Author "Gcaba, Sazi Sibusiso Nhlanhla"

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Influence of young opinion leaders on older generation regarding mobile internet usage

Gcaba, Sazi Sibusiso Nhlanhla (University of Pretoria, 2012)

Intergenerational influence is the transmission of information and beliefs from one family generation to the next. Intergenerational influence is at work whenever older generation seek advice from younger generation, or ...

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