Competitive intelligence (CI) in Morocco

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dc.contributor.author Du Toit, Adeline S.A.
dc.contributor.author Sewdass, Nisha
dc.date.accessioned 2014-08-12T07:28:36Z
dc.date.available 2014-08-12T07:28:36Z
dc.date.issued 2014
dc.description.abstract The business environment is highly complex in Morocco, and the purpose of this article is to examine the current situation with regard to competitive intelligence (CI) activities in Morocco. Morocco lacks competitiveness, as much of its industrial base has long been focused on import substitution, rather than on competitive exports. This study is mainly exploratory in nature. A questionnaire survey methodology was used where a questionnaire was administered to CI experts in organisations to determine the current state of CI in Morocco. en_US
dc.description.librarian am2014 en_US
dc.description.uri http://www.ajol.info/index.php/ajlais en_US
dc.identifier.citation Du Toit, ASA & Sewdass, N 2014, 'Competitive intelligence (CI) in Morocco', African Journal of Library Archives and Information Science, vol. 24, no. 1, pp. 3-13. en_US
dc.identifier.issn 0795-4778
dc.identifier.uri http://hdl.handle.net/2263/41178
dc.language.iso en en_US
dc.publisher Archlib Information Service en_US
dc.rights Archlib Information Service en_US
dc.subject Competitive Intelligence (CI) en_US
dc.subject Morocco en_US
dc.title Competitive intelligence (CI) in Morocco en_US
dc.type Article en_US


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