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Browsing Research Articles (Human Nutrition) by Subject "South African dietitians"

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South African private practising clinical dietitians' perceptions of the relevance of service-specific healthcare marketing principles and communication elements

Hanekom, Lizette M.; Gericke, Gerda J.; Becker, Piet J. (Health and Medical Publishing Group, 2011)

BACKGROUND: South African dietitians are confronted with the challenge of effectively marketing themselves as a sound source of information on nutrition to both the public and other health professionals. The marketing ...

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