Browsing Research Articles (Biokinetics, Sport and Leisure Sciences) by Subject "Consumer behaviour"

Browsing Research Articles (Biokinetics, Sport and Leisure Sciences) by Subject "Consumer behaviour"

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  • Profiling public viewing and South African viewers during the 2010 FIFA World Cup 
    Burnett, Cora; Wessels, Johanna C. (Africa Association for Health, Physical Education, Recreation, Sport and Dance, 2012-03)
    The study forms part of a more comprehensive investigation that focused on profiling and determining sport consumer behaviour during the 2010 FIFA World Cup in South Africa. Marketing theories inform the typology of sport ...