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Browsing Research Articles (Biokinetics, Sport and Leisure Sciences) by Author "Burnett, Cora"
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Burnett, Cora; Wessels, Johanna C.
(Africa Association for Health, Physical Education, Recreation, Sport and Dance, 2012-03)
The study forms part of a more comprehensive investigation that focused on profiling and determining sport consumer behaviour during the 2010 FIFA World Cup in South Africa. Marketing theories inform the typology of sport ...