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Browsing Communication Management by Type "Thesis"
Now showing items 1-20 of 28
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(University of Pretoria, 2006-10-05)Feedback is an essential component of the communication process. Feedback reveals how participants assign meanings and how these meanings are negotiated through interaction (Verwey, In: Lubbe and Puth 1994:64). Feedback ...
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(University of Pretoria, 2022)Small, micro and medium enterprises (SMMEs) engage in branding as an afterthought or informally. Brand building and development are the foundations of successful businesses. Brand building establishes awareness about a ...
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(University of Pretoria, 2015)The main purpose of this research was to investigate whether communicating corporate social responsibility (CSR) to stakeholders through social networking sites (SNSs) could be regarded as a new avenue for reputation ...
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(University of Pretoria, 2014)The creation of value in and for organisations and societies has become a major area of interest in the triple context environment of people, planet and profit. The role of communication in this process prompted this ...
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(University of Pretoria, 2019)The concept of corporate reputation has received considerable attention in the last few decades from both researchers and company executives alike, amid indications that having a good corporate reputation ultimately ...
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(University of Pretoria, 2018)Organisations are vulnerable in terms of the potential reputation damage social media can cause. Social media provide a voice to all, whether it be based on fact or fiction. A low tolerance for corporate wrongdoing (however ...
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(University of Pretoria, 2020)The quality of products and services has become imperative to the day-to-day running of organisations. Services offered to customers need to be prompt and reliable to increase customer’s commitments to its utilisation ...
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(University of Pretoria, 2007-03-13)This thesis argues that the role of productivity growth in an economy is critical to the welfare of a nation. It further argues that productivity growth in an economy is dependent on the productivity growth within organisations ...
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(University of Pretoria, 2011-10-17)This study was undertaken to evaluate, within the context of a selected Social Marketing Model, the strategies that South Africa has been using in the past 10 years in promoting Road Safety in the country. The underpinning ...
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(University of Pretoria, 2007-11-22)Please read the abstract in the section, 00front of this document.
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(University of Pretoria, 2006-05-09)More than ever, organisations are recognising that they need to build and sustain healthy relationships with stakeholders in order to survive, grow and be successful. When an organisation is threatened by environmental ...
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(University of Pretoria, 2018)Financial services are not easily accessible to people in remote rural areas. In a contemporary business environment, financial institutions close bank branches in remote areas due to the cost associated with sustaining ...
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(University of Pretoria, 2015)
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(University of Pretoria, 2018)The main purpose of this research was to establish how institutions of higher learning (IHLs) in Lesotho can enhance the implementation of their strategic plans by engaging stakeholders in the communication planning and ...
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(University of Pretoria, 2003)Please read the abstract in the 00front part of this document
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(University of Pretoria, 2018)Challenges in the socio-economic system often demand an original approach for leadership to find new solutions to existing and often recurring problems. Communicative leadership, with its focus on interaction, dialogue, ...
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(University of Pretoria, 2015)Communication practice in relation to government communication reveals a lacuna in research and literature. Heise (1985:199) lamented the lack of academic interest in government communication. Because of such scant literature, ...
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(University of Pretoria, 2018)The main purpose of this research was to investigate the communicative decision-making that takes place within the relationship between corporate donors and Non-governmental Organisations (NGOs) recipients. An extensive ...
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(University of Pretoria, 2018)The primary purpose of this study is to investigate whether a proposed online reputation management framework can be implemented for an NPO to determine whether content and conversations on social media have an influence ...
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(University of Pretoria, 2007-05-02)The political changes in South Africa since 2004 had an impact on all government operations. Amongst other things, the manner in which government communicates with the people had to change to reflect the new political ...
Now showing items 1-20 of 28