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Browsing Communication Management by Supervisor "Van der Waldt, De la Rey"

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Information needs and source preference of prospective learners at tertiary institutions : an integrated marketing communication approach

Bonnema, Jeanne Susan (University of Pretoria, 2007-05-07)

Since 2000, the educational landscape in South Africa has been undergoing immense changes, which have impacted on the perceptions and consumer behaviour of prospective students. Public tertiary institutions were merged ...
Strategic communication in alliances : perceptions of alliances partners on relationship outcomes

Coetzee, Elsie Margaretha (University of Pretoria, 2008-11-25)

Organisations experience increased social, political and economic pressure that is evident in the increased pressure that stakeholders place on organisations. Organisations increasingly realise that stakeholders’ values ...

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