Browsing Communication Management by Subject "Unrestricted"

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Corporate reputation risk in relation to the social media landscape

Leonard, Anne (University of Pretoria, 2018)

Organisations are vulnerable in terms of the potential reputation damage social media can cause. Social media provide a voice to all, whether it be based on fact or fiction. A low tolerance for corporate wrongdoing (however ...
Implementation of a communication strategy for stakeholder engagement in institutions of higher learning in Lesotho

Letlatsa, Relebohile Magdalene Matsepo (University of Pretoria, 2018)

The main purpose of this research was to establish how institutions of higher learning (IHLs) in Lesotho can enhance the implementation of their strategic plans by engaging stakeholders in the communication planning and ...
Investigating social media conversations : towards designing an online reputation management framework for NGO's

Van den Heever, Juran Jurgens (University of Pretoria, 2018)

The primary purpose of this study is to investigate whether a proposed online reputation management framework can be implemented for an NPO to determine whether content and conversations on social media have an influence ...

Now showing items 1-3 of 3

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