Browsing Communication Management by Subject "Social media"

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Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers

Goneos-Malka, Amaleya Catherina; Strasheim, Arien; Grobler, Anske F. (Elsevier, 2014-11)

The high penetration of mobile phones amongst the South African population presents mobile phones as an attractive interactive marketing communication medium. This paper argues that the access and actual use of different ...
The increased application of social media in the South African public relations industry

Erasmus, Leany (University of Pretoria, 2012-11-22)

Over the past few years, social media have become both a part of everyday life and a topic of research interest. The impact of the increased use of social media and their integration into society is important from the human ...
Investigating social media conversions : towards implementing an online reputation management framework for NPOs

Van den Heever, Juran; Rensburg, Ronel S. (University of the Free State, 2018)

The main objective of the research reported in this article was to investigate whether a proposed online reputation management framework can be implemented for an NPO to effect stakeholder engagement in social media content ...

Now showing items 1-3 of 3

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