Browsing Communication Management by Subject "New media"

Browsing Communication Management by Subject "New media"

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  • Recognition and recall of product placements in film and broadcast programmes 
    Van der Waldt, De la Rey; Du Preez, L.D.; Williams, S. (Universidad Nacional de Colombia, Facultad de Ciencias Economicas, 2008-06)
    The purpose of this article is to investigate product placements in film and broadcast programmes regarding recognition and recall of product names. The sample consisted of undergraduate male and female students aged 18 ...