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Browsing Communication Management by Subject "Marketing strategies"

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Public relations roles empirically verified among public relations practitioners in Africa

Van Heerden, Gene; Rensburg, Ronel S. (Southern African Communication Association, 2005-07)

There is a lack of knowledge and understanding of the practice of public relations (PR) in Africa, which prohibits the continent to fulfil its responsibility towards the global PR society as well as other developing ...
The role of product placement in feature films and broadcast television programmes : an IMC perspective

Van der Waldt, De la Rey (Southern African Communication Association, 2005-12)

Emphasis on product placement as a variable in the marketing communication strategy of organisations seems to be a relatively new focus. However, evidence exists that as early as the 1940s product placement was used in ...

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