Browsing Communication Management by Subject "Marketing communication"

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Public relations roles empirically verified among public relations practitioners in Africa

Van Heerden, Gene; Rensburg, Ronel S. (Southern African Communication Association, 2005-07)

There is a lack of knowledge and understanding of the practice of public relations (PR) in Africa, which prohibits the continent to fulfil its responsibility towards the global PR society as well as other developing ...
South African marketing and communication agencies’ understanding of integrated communication (IC) : a true reflection of the concept?

Niemann-Struweg, Ilse; Grobler, Anske F. (Praxis-The Public Relations Resource Centre, 2011)

After almost 20 years of existence an agreement on the definition and scope of integrated communication (IC) has not been reached, and furthermore, the concept of IC is still seen as difficult to implement. The authors ...
Stedelike Afrikaanssprekende verbruikers se houding, voorkeur en selfgelding ten opsigte van Afrikaanse bemarkingskommunikasie (Afrikaans)

Slippers, Johanna Yvonne (University of Pretoria, 2009-01-01)

AFRIKAANS: Afrikaans, as een van 11 amptelike landstale, bevind homself in ’n unieke posisie as ’n belangrike bemarkingskommunikasietaal. Die assosiasie tussen Afrikaans en die apartheidsregering het die beeld van Afrikaans, ...

Now showing items 1-3 of 3

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