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Browsing Communication Management by Subject "Marketing"
Now showing items 1-5 of 5
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(College of Economic and Management Sciences, University of South Africa, 2005-12)In today's competitive and challenging South African organisational environment, investor relations (IR) is delegated to either the accounting or the corporate communication (Public Relations) department. Do accountants ...
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(Elsevier, 2014-11)The high penetration of mobile phones amongst the South African population presents mobile phones as an attractive interactive marketing communication medium. This paper argues that the access and actual use of different ...
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(University of Pretoria, 2007-05-07)Since 2000, the educational landscape in South Africa has been undergoing immense changes, which have impacted on the perceptions and consumer behaviour of prospective students. Public tertiary institutions were merged ...
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(Academic Journals, 2007-10)Advertising and marketing managers spend a great deal of money to have celebrities endorse their product. Some view it to be an effective form of advertising as evidenced by the number of celebrityendorsed advertisements ...
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(Southern African Communication Association, 2005-12)Emphasis on product placement as a variable in the marketing communication strategy of organisations seems to be a relatively new focus. However, evidence exists that as early as the 1940s product placement was used in ...
Now showing items 1-5 of 5