Browsing Communication Management by Subject "Integrated marketing communication (IMC)"

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Integrated Marketing Communication (IMC) and the role of Public Relations (PR) therein : a case study of University X

Niemann, Ilse; Crystal, Andrea; Grobler, Anske F. (Southern African Communication Association, 2003-07)

This study determines the role of public relations as a marketing communication function in University X's integrated marketing communication approach. The research topic was selected for numerous reasons. Firstly, dramatic ...
Obstacles to integrated communication (IC) implementation : critiques of existing models and recommendations for a new South African model

Niemann-Struweg, Ilse; Grobler, Anske F. (College of Economic and Management Sciences, University of South Africa, 2007-12)

After almost 15 years of existence, integrated communication (IC) is still difficult to implement in order to integrate all the marketing and communication efforts of an enterprise. It is contended that the first reason ...
South African marketing and communication agencies’ understanding of integrated communication (IC) : a true reflection of the concept?

Niemann-Struweg, Ilse; Grobler, Anske F. (Praxis-The Public Relations Resource Centre, 2011)

After almost 20 years of existence an agreement on the definition and scope of integrated communication (IC) has not been reached, and furthermore, the concept of IC is still seen as difficult to implement. The authors ...

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