Browsing Communication Management by Subject "Information technology"

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The internet as a medium in the achievement of corporate communication and marketing goals - A descriptive study

Cilliers, Berdine (University of Pretoria, 2005-03-09)

Since the Internet's introduction into the business world, research on its role in corporate communication strategy has been limited - the focus has been on its role in marketing and electronic commerce. This study aims ...
Support provided by corporate social responsibility programmes for the creation of universal access to ICT : a content analysis of corporate websites

Xulu, Faith; Steyn, Benita (Unisa Press and Taylor & Francis, 2001)

This study analyses messages within corporate web pages as physical indicators of the following: the extent to which sampled companies provide information communication technology (ICT) to the South African society in ...
A theoretical framework for the concept of 'Internet strategy'

Steyn, Benita; Grobler, Anske F.; Cilliers, B. (Southern African Communication Association, 2005-07)

Organisations know that the Internet could or should play an important role in goal achievement, but are uncertain about its strategic application. It can therefore be said that the Internet remains largely 'a technology ...

Now showing items 1-3 of 3

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