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Browsing Communication Management by Subject "Communication management"
Now showing items 1-11 of 11
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(Elsevier, 2014-06)Businesses must retain their clients to remain profitable. The academic field of marketing management considers customer relationship management (CRM) as most appropriate to achieve this, while communication management ...
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(John Wiley & Sons, 2011-11)Most of the scholarly body of knowledge of public relations built up over the last three decades has been undertaken in Western countries. Naturally, these conceptual frameworks have been suited to those areas of the world. ...
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(Southern African Communication Association, 2005-07)This study partially replicated similar research conducted by Yrle, Hartman & Galle (2002:262) and Yrle, Hartman & Galle (2003:95-96) in the United States (US), which examined the correlations between communication style ...
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(University of Pretoria, 2008-08-07)This research was conducted to analyse the crisis communication strategy used by Helios Airways after its Flight CY522 crash on 14 August 2005. The objective of the study was: • to examine the communication strategies ...
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(Taylor & Francis, 2007-03)The global attempt to determine the body of knowledge for communication management has inspired and motivated African scholars and practitioners to provide insights into this field from the perspective of a developing ...
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(University of Pretoria, 2006-05-09)More than ever, organisations are recognising that they need to build and sustain healthy relationships with stakeholders in order to survive, grow and be successful. When an organisation is threatened by environmental ...
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(Southern African Communication Association, 2005-07)There is a lack of knowledge and understanding of the practice of public relations (PR) in Africa, which prohibits the continent to fulfil its responsibility towards the global PR society as well as other developing ...
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(University of Pretoria, 2016)In current turbulent times, sustainable relationships hinge on the mutual understanding created by a clear communication strategy between a business unit and its stakeholders. The purpose of this research was to develop a ...
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(Southern African Communication Association, 2005-07)Organisations know that the Internet could or should play an important role in goal achievement, but are uncertain about its strategic application. It can therefore be said that the Internet remains largely 'a technology ...
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(Southern African Communication Association, 2000-12)Although the philosophy of ethical and socially responsible communication management practices has a long history and has been described in great detail, the notion of the communication manager as an ethical / moral ...
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(Routledge, 2018)This article is the result of qualitative research conducted on the corporate social responsibility (CSR) communication disseminated by two financial institutions, FNB and Capitec, on their social networking sites (SNSs). ...
Now showing items 1-11 of 11