Browsing Communication Management by Subject "Communication in marketing"

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The influence of communication on an effective relationship marketing strategy for sport unions in the new millennium

Herbst, F.J. (Frederick Jacobus) (Southern African Communication Association, 1999-12)

Relationship marketing is a paradigm shift and it is associated with the return of direct marketing both in business-to-business and business-to-consumer markets (Seth & Parvatiyar 1995). This paradigm shift in marketing ...
Integrated Marketing Communication (IMC) and the role of Public Relations (PR) therein : a case study of University X

Niemann, Ilse; Crystal, Andrea; Grobler, Anske F. (Southern African Communication Association, 2003-07)

This study determines the role of public relations as a marketing communication function in University X's integrated marketing communication approach. The research topic was selected for numerous reasons. Firstly, dramatic ...

Now showing items 1-2 of 2

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