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Communicating to prospective students through appropriate sources of information : a comparative study of selected public higher education institutions

Wiese, Melanie; Jordaan, Yolanda; Van Heerden, Cornelius Hendrik, 1957- (Southern African Communication Association, 2009-07)

A proper assessment of the usefulness of the sources of information considered by prospective students could enable higher education institutions (HEIs) to allocate funds, time and resources more efficiently and effectively. ...

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