Browsing Communication Management by Subject "Chief executive officer (CEO)"

Browsing Communication Management by Subject "Chief executive officer (CEO)"

Sort by: Order: Results:

  • CEO expectations in terms of PR roles 
    Steyn, Benita (Southern African Communication Association, 1999-07)
    The aim of this empirical study was to determine the chief executive's role expectations of the most senior manager or practitioner responsible for the corporate communication (public relations) function in the organisation, ...
  • Strategic management roles of the corporate communication function 
    Steyn, Benita (University of Pretoria, 2000)
    Chief executives (CEOs) and other senior managers do not seem to be satisfied with the performance of their corporate communication managers/practitioners. Perceptions are that practitioners fail to assume broad decision ...