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Browsing Communication Management by Subject "Brand communication"

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A brand communication model for micro and small enterprises in South African townships

Mosupyoe, Sebilaro Sybil Lebogang Ntshole (University of Pretoria, 2022)

Small, micro and medium enterprises (SMMEs) engage in branding as an afterthought or informally. Brand building and development are the foundations of successful businesses. Brand building establishes awareness about a ...

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