Market driving behaviour in organisations : antecedents and outcomes

Show simple item record Van Vuuren, Jurie Jansen Worgotter, N.A.C. (Nadin Anna Christina) 2013-09-13T13:20:04Z 2013-09-13T13:20:04Z 2013
dc.description.abstract Previous research suggests that the market driving behaviour of firms is linked to exceptional performance. However, the elements of market driving, its antecedents and outcomes, have so far not been empirically measured. The primary objectives of this study are to identify factors that describe market driving, develop a conceptual model, and then consider influencing factors and performance indicators drawn from the entrepreneurship and marketing literature. The model has been empirically tested using a sample of managers in the South African healthcare industry. A fully structured questionnaire was used to address the objective of this study. The realised sample of n=328 was used to analyse the conceptual model applying a partial least squares path modelling approach (PLS-PM). The results revealed that market driving is a firm behaviour and is distinguished by three distinct concepts: market sensing, influencing customer preferences and alliance formation. Three out of four antecedents: strategic orientation, entrepreneurial capital and entrepreneurial behaviour, influenced market driving ability positively. The study also demonstrated that market driving behaviour positively influences firm performance and relative competitive strength. en_US
dc.description.librarian am2013 en_US
dc.description.uri en_US
dc.identifier.citation Van Vuuren, J & Worgotter, N 2012, 'Market driving behaviour in organisations : antecedents and outcomes', South African Journal of Economic and Management Sciences, vol. 16, no. 3, pp. 115-141. en_US
dc.identifier.issn 1015-8812 (print)
dc.identifier.issn 2222-3436 (online)
dc.language.iso en en_US
dc.publisher Department of Economics, University of Pretoria en_US
dc.rights Department of Economics, University of Pretoria. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. en_US
dc.subject Corporate entrepreneurship en_US
dc.subject Entrepreneurial marketing en_US
dc.subject Market driving en_US
dc.subject Firm performance en_US
dc.subject Competitive strength en_US
dc.title Market driving behaviour in organisations : antecedents and outcomes en_US
dc.type Article en_US

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