Market driving behaviour in organisations : antecedents and outcomes

dc.contributor.authorVan Vuuren, Jurie Jansen
dc.contributor.authorWorgotter, N.A.C. (Nadin Anna Christina)
dc.date.accessioned2013-09-13T13:20:04Z
dc.date.available2013-09-13T13:20:04Z
dc.date.issued2013
dc.description.abstractPrevious research suggests that the market driving behaviour of firms is linked to exceptional performance. However, the elements of market driving, its antecedents and outcomes, have so far not been empirically measured. The primary objectives of this study are to identify factors that describe market driving, develop a conceptual model, and then consider influencing factors and performance indicators drawn from the entrepreneurship and marketing literature. The model has been empirically tested using a sample of managers in the South African healthcare industry. A fully structured questionnaire was used to address the objective of this study. The realised sample of n=328 was used to analyse the conceptual model applying a partial least squares path modelling approach (PLS-PM). The results revealed that market driving is a firm behaviour and is distinguished by three distinct concepts: market sensing, influencing customer preferences and alliance formation. Three out of four antecedents: strategic orientation, entrepreneurial capital and entrepreneurial behaviour, influenced market driving ability positively. The study also demonstrated that market driving behaviour positively influences firm performance and relative competitive strength.en_US
dc.description.librarianam2013en_US
dc.description.urihttp://www.sajems.org/en_US
dc.identifier.citationVan Vuuren, J & Worgotter, N 2012, 'Market driving behaviour in organisations : antecedents and outcomes', South African Journal of Economic and Management Sciences, vol. 16, no. 3, pp. 115-141.en_US
dc.identifier.issn1015-8812 (print)
dc.identifier.issn2222-3436 (online)
dc.identifier.urihttp://hdl.handle.net/2263/31728
dc.language.isoenen_US
dc.publisherDepartment of Economics, University of Pretoriaen_US
dc.rightsDepartment of Economics, University of Pretoria. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.en_US
dc.subjectCorporate entrepreneurshipen_US
dc.subjectEntrepreneurial marketingen_US
dc.subjectMarket drivingen_US
dc.subjectFirm performanceen_US
dc.subjectCompetitive strengthen_US
dc.titleMarket driving behaviour in organisations : antecedents and outcomesen_US
dc.typeArticleen_US

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