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Browsing Research Articles (Consumer Science) by UP Author "Vermaak, Maryke"

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Fitting room or selling room? Millennial female consumers' dressing room experiences

Vermaak, Maryke; De Klerk, Helena Maria (Wiley, 2017-01)

As retail experiences have become more important to the modern consumer, the store environment has taken on greater significance. The store environment is especially of great significance to the millennial consumer. These ...

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