Browsing Research Articles (Consumer Science) by Subject "Women consumers -- South Africa -- Attitudes"
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Browsing Research Articles (Consumer Science) by Subject "Women consumers -- South Africa -- Attitudes"
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(Wiley-Blackwell, 2010-05)The purpose of this study was to explore the role that female consumers’ apparel shopping scripts play in the adoption of the Internet for apparel purchasing from a social-cognitive approach. In this study, the focus was ...
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