Browsing Research Articles (Consumer Science) by Subject "Branding"

Browsing Research Articles (Consumer Science) by Subject "Branding"

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  • Consumers' preferences for private and national brand food products 
    Wyma, Louise; Van der Merwe, Daleen; Bosman, Magdalena J.C.; Erasmus, Alet C. (Aletta Catharina); Strydom, Herman; Steyn, Faans (Wiley-Blackwell, 2012-07)
    Consumers’ choice of private brands reflects distinct differences in terms of product categories, and indications are that demographic and psychographic factors are also influential in terms of the sales of private vs. ...