Browsing Research Articles (Consumer Science) by Subject "Apparel industry"

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Factors motivating male consumers’ eco‐friendly apparel acquisition in the South African emerging market

Taljaard, Hanri; Sonnenberg, Nadine Cynthia; Jacobs, Bertha Margaretha (Wiley, 2018-09)

The necessity of pro‐environmental apparel behaviour is to date a neglected concept in the local South African apparel industry. This study focuses on male consumers’ underlying motivation and intent to acquire apparel in ...
The role of information exposure in female university students’ evaluation and selection of eco-friendly apparel in the South African emerging economy

Sonnenberg, Nadine Cynthia; Jacobs, Bertha Margaretha; Momberg, Dinele (Sage, 2014-10)

Increasing consumption in the South African emerging economy necessitates stringent effort toward developing environmental information campaigns that stimulate preferences for eco-friendly alternatives. This qualitative ...

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