Browsing Research Articles (Consumer Science) by Subject "Apparel"

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Clarifying the merchandising function: analysis of merchandising roles and responsibilities in the South African apparel retail industry

Jacobs, Bertha Margaretha; Karpova, Elena (Taylor and Francis, 2020)

The purpose of this study was to examine merchandising roles and responsibilities from the perspective of professionals employed in the South African apparel retail industry. Data were collected through semi-structured, ...
Diagnostic cues used by female consumers to evaluate work wear assortments of major South African department stores

Bezuidenhout, Lizet; Jacobs, Bertha Margaretha; Sonnenberg, Nadine Cynthia (Unisa Press, 2016-01)

This study investigates the relative importance of diagnostic cues used by female consumers in an emerging market to evaluate work wear assortments in major South African department stores. The cue diagnostic framework was ...
Natural versus synthetic dyes: consumers’ understanding of apparel coloration and their willingness to adopt sustainable alternatives

Mabuza, Letsiwe Lindiwe; Sonnenberg, Nadine Cynthia; Marx-Pienaar, Nadene J.M.M. (Elsevier, 2023-10)

Sustainable alternatives such as natural dyes are much-needed, but also highly dependent on consumer acceptance and cognizance of the benefits of natural dyes versus those derived from synthetic origin. This study explores ...

Now showing items 1-3 of 3

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