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Browsing Research Articles (Science, Mathematics and Technology Education) by Author "Janse van Rensburg, Lizelle"

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Male fashion leadership : hedonic and utilitarian clothing shopping motivations within the South African context

Janse van Rensburg, Lizelle; Jacobs, Bertha Margaretha; Graham, Marien Alet (Taylor and Francis, 2023)

This study aimed to explore how male fashion innovators and opinion leaders differ regarding hedonic and utilitarian shopping motivations for clothing. The survey data were collected using an online self-administered ...

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