Du Plessis, Neeltje; Grobler, Anske F.(Elsevier, 2014-06)
The purpose of the research was to indicate how strategically driven CSR in the retail sectorcan improve social and environmental well-being. A qualitative comparative case studydesign was followed. Through the literature ...
Van der Waldt, De la Rey; De Beer, N.; Du Plessis, Neeltje(Southern African Communication Association, 2007-07)
The saying, beauty is in the eye of the beholder, is relevant in the use of attractive and credible
celebrities in advertisements. A celebrity endorser is seen as a model who enjoys recognition from
the public and who ...
Fourie, Lynette; Du Plessis, Neeltje(John Wiley & Sons, 2011-11)
This article investigates the unique challenges facing political parties in terms of their communicative responsibilities
in a developing democracy as demonstrated by the electoral communication of political parties in ...
